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Consumer Neuroscience

Consumer Neuroscience

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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

NewContext and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

  • Author: Foxall, Gordon

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The Story of Indian Manufacturing: Encounters with the Mughal and British Empires (1498 -1947)

NewThe Story of Indian Manufacturing: Encounters with the Mughal and British Empires (1498 -1947)

  • Author: Seth, Vijay K.

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Winning at New Products, 5th Edition: Creating Value Through Innovation

Customer Engagement Marketing

Customer Engagement Marketing

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Genes, Climate, and Consumption Culture: Connecting the Dots

Genes, Climate, and Consumption Culture: Connecting the Dots

  • Author: Sheth, Jagdish

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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns

Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns

  • Author: Rajagopal Zlatev, Vladimir ...

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Myanmar's Integration with the World: Challenges and Policy Options

Network Embeddedness: Examining the Effect on Business Performance and Internationalization

Network Embeddedness: Examining the Effect on Business Performance and Internationalization

  • Author: Ratajczak-Mrozek, Milena

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Advanced Methods for Modeling Markets

Advanced Methods for Modeling Markets

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